Snapshot

20+ yrs

serving major brands who rely on digital experiences to evolve and transform their business

12+ yrs

designing highly transactional experiences in e-commerce, health, finance and transportation

8+ yrs

directing small-medium UX teams driving research and design within agile frameworks for active digital products

3+ yrs

expanding my horizons beyond the screen - into voice, chat, AI, service design and journey management

Work Experience (partial)

Sun Life

AVP Director of Experience Design, US

Nov 2021 - Sep 2024

Maxwell Health

Sr Director of UX

March 2015 - Nov 2021

Amwell

User Experience Design Manager

August 2017 - Aprl 2018

Sapient Nitro (now Publicis)

Experience Design Manager

January 2012 - April 2014

Skills

Designer

Wireframing
Sketching
User flows
Journey Mapping
Usability Testing
Surveys
Prototyping
Content Strategy/ Writing
Design Thinking
Design Systems

Leader

Design Strategy/ Planning
Guiding Principles
Staffing strategies
Recruiting amazing talent
Design Advocacy
Mentoring / Coaching
OKRs, KPIs
Brainstorming/ workshops
Design Ops
Scaled Agile frameworks

Education

Emerson College

Film/ Mass Communications

Bachelor of Science

George Washington University

Broadcast Journalism

Transferrred

Hi, I’m Dana

I lead teams to design experiences that improve people's lives.

Recent Clients