About Me

I’m currently building and maturing a design practice for the US division of Sun Life, a quiet insurer with 40 million members. 

I have been a senior experience design practitioner for nearly 20 years - leading brands and digital experiences in finance, health and wellness. My background both in the client-side and agency-side gives me a unique blend of inventive creativity and methodical rigor around everything I do. 

With roots in film and photography I loved telling people’s stories. Now I get to play a part in those stories by building digital experiences that serve basic human needs. 

I am an avid cyclist and when Covid hit I tried mountain biking and it quickly became my favorite activity. I love the outdoors and spend much of my summer in the woods or trails - hiking, camping biking

What I like and dont like

What's Hot

  • Transforming industries that suck
  • Reinventing how people get value from a business
  • Uncovering un-met needs
  • Dual-track design
  • Making designs "boomer proof"
  • "The Bear"
  • Kamala 
  • Oval chainrings
  • Arlo Parks

What's Not

  • Cranking out features the business wants
  • Reducing people to rankings and bell curves
  • E-commerce and marketing
  • Just-in-time design
  • Designer Dogs
  • Workday’s recruiting tools
  • Skipping wireframes because you have a design system
  • Spotify’s shuffle

Want the full story behind my work?

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